Finding reasons why your brick-and-mortar business should have an online presence is easy, as it’s sound advice for the digital age. In fact, over 60 percent of the world’s population now have access to the internet, and most users are doing their shopping on it. Putting your products or services where they can be seen by the most people is a tactic that makes a lot of sense from a marketing perspective.

There isn’t much coverage on the inverse, though. This is far from surprising; most entrepreneurs whose businesses are already flourishing online may see the concept of creating a physical presence for their brand as a step backward. The potential costs of doing so can also deter some business owners. [Read more…]

When you’re self-employed, there are days that retirement sounds like a dream come true. Others, it feels like a pipe dream. It’s normal to feel overwhelmed at the thought of dropping your income and living solely off a savings account. Whether you’re the sole provider for your family or you bring in the secondary income, you can prepare to retire the way you want by starting now.

Contribute To A Roth IRA

If you’re self-employed and run a small business, it’s highly likely that you don’t have a 401(k) that you’re able to contribute to each month. You’re also not getting the company match because, well, you are the company. There is a strong alternative to a 401(k) in a Roth IRA. [Read more…]

There are few areas of your business that require collaborative working as much as your marketing department, not only with each other but with all other areas of the company. For example, if the marketing department doesn’t promote the products or services you provide, income is going to be pretty minimal, and your business isn’t going to last very long. At the same time, they need to work alongside Accounting and Finance to ensure a good return on investment for any paid promotions. If you are a large team or perhaps have some of your employees working remotely or at home, it can be a little harder to work as effectively, but here are some things you can do to help streamline this. 

Keep files organized  [Read more…]