Finding reasons why your brick-and-mortar business should have an online presence is easy, as it’s sound advice for the digital age. In fact, over 60 percent of the world’s population now have access to the internet, and most users are doing their shopping on it. Putting your products or services where they can be seen by the most people is a tactic that makes a lot of sense from a marketing perspective.
There isn’t much coverage on the inverse, though. This is far from surprising; most entrepreneurs whose businesses are already flourishing online may see the concept of creating a physical presence for their brand as a step backward. The potential costs of doing so can also deter some business owners. [Read more…]
