If you’re a keen hobbyist when it comes to metalwork, you may share the dream of many other hobbyists who want to set up their own home machine shop.

The good news is that these days it is easier to do than ever. While in the past it might have cost you a small fortune, if you have enough space in your home you can now build up your own machine shop relatively inexpensively.

So how do you go about doing this? Here’s a guide to the main considerations along with the most important equipment you’ll need.

Initial Factors to Consider [Read more…]

Large businesses have a competitive advantage over their smaller rivals that makes it easier for them to build their brands. Most have generous marketing budgets to support their branding efforts. Launching new products is also easier because they benefit from their name recognition and existing reputation.

Social Media is Full of Pitfalls for Inexperienced and Part-Time Marketers

Small business owners often turn to posting on social media to gain recognition for their companies and products. Owners of small companies often feel pressured to handle all of their marketing on their own to conserve their cash and other scarce resources.

While social media is a must for brand building, owners that don’t have a lot of free time to spend on social media, and that lack experience in content creation and marketing, usually find their efforts too time-consuming and ineffective. Creating a strategy that actually works to build a brand takes more than posting a few images and ads on various social media channels. [Read more…]