Social media provides countless opportunities for businesses to engage with potential clients that may otherwise have never appeared on a cold calling list or email database. It also enables high levels of targeting, and other benefits for aiming your content at exactly the right users.
Social media video production is a crucial part of standing out from the crescendo of noise and content – and there are a variety of ways your company can do this. This article will give you a few ideas to get you started.
Be heard – with subtitles
Adding subtitles to videos is a great first step. This means users can see your core messaging even if they are viewing it in an environment where they have the sound off, or just have the volume muted. After all, nobody wants to be that person on a train or aeroplane making everyone else listen to their noise. Equally, subtitles allow people who are hearing impaired to view and take in all the content. [Read more…]
