Large businesses have a competitive advantage over their smaller rivals that makes it easier for them to build their brands. Most have generous marketing budgets to support their branding efforts. Launching new products is also easier because they benefit from their name recognition and existing reputation.

Social Media is Full of Pitfalls for Inexperienced and Part-Time Marketers

Small business owners often turn to posting on social media to gain recognition for their companies and products. Owners of small companies often feel pressured to handle all of their marketing on their own to conserve their cash and other scarce resources.

While social media is a must for brand building, owners that don’t have a lot of free time to spend on social media, and that lack experience in content creation and marketing, usually find their efforts too time-consuming and ineffective. Creating a strategy that actually works to build a brand takes more than posting a few images and ads on various social media channels. [Read more…]