One of the most important parts of creating a successful e-commerce business is good web design. After all, this is the very platform that will be attracting, educating, and ultimately converting your clients. Good site design will pique interest in your products, garner trust, and incite rapid action. 

The following are five web design tips that can help you achieve all of these things and more:

1. Engage in Storytelling

Many of the top e-commerce sites succeed by engaging their audiences with visual storytelling techniques. This personal, personable approach makes people feel connected to both the products that they’re looking at and the brands that they represent. Use images and words to tell others why your products are important to you, how they inspired your business, and what you intend for the future. By making consumers feel connected to you, you’ll be building both loyalty and trust. More importantly, this approach will set your offerings apart from those of e-commerce companies that are merely using basic images and product descriptions to sell their wares. [Read more…]