web analytics

5 Ways To Expand Beyond A One-Person Business

The telecommunications revolution we are now living in has made it affordable for you to start your own business by simply starting as a solopreneur. However, you may be wondering if you can you take your business from a one-person operation to one that is a successful and growing small business? There just may be a way! Here are a few ways to make it happen:

5 Ways To Expand Beyond A One-Person Business

1. Collaborate with Corporations 
If you have expertise in a subject, then you could give organize workshops for corporations. All you need is a Corporate Office HQ list. Call and talk to the person in charge of hiring subject matter experts. For instance, if you are an experienced sales professional who has opened up a sales consulting service, they would be more than happy to have you come in and show their sales team your most successful closing techniques.

2.  Use Cloud Computing. 
You can have all the firepower of a large corporate computer infrastructure for an affordable monthly or annual fee. Cloud providers will take care of all your hardware needs and give you access to some of the top software in your industry through SaaS, or Software as a Service. In short, you don’t need to buy a server, build your own network, and hire a team of IT experts to have full access to a sophisticated hardware and computer infrastructure.

3.  Develop Joint Ventures.

There are many ways of building a profitable joint venture with bigger, more established businesses. Here, for example, are two simple ideas:

1. Guest Posting: By working with influencers in your field, you can tap into their traffic and build your own list. Although you won’t get paid for your expertly crafted articles, you will get an author resource box. It’s a good place to offer a gift. When someone who has just read your article, clicks on the link in the author’s resource box, they will be taken to a landing page. After they opt-in to your email list, they will be sent a gift. Usually, the most valued gifts are simple reports or templates that make it easy for you to deliver and that provide new subscribers with valuable information in a concise form. For instance, if you are a vegan chef and you write a guest post on the many benefits of following a vegan lifestyle for a cooking blog, you could offer a smoothie system as a gift. This would consist of a one-page template on suggested ingredients to add to create a perfect smoothie. You could, for example, list what liquids to use, perhaps almond milk, or coconut water; what thickener to use, perhaps a banana or avocado; what leafy greens to use, perhaps kale or spinach; and what fruits to use as a natural sweetener, perhaps an apple or pineapple slice.

2. Swapping email lists: You could post a promotional offer in a joint venture partner’s ezine and they could post one in your ezine. This way, you will both be exposing your offer to a completely new audience. Since the email will be a warmly endorsed one, it has a higher chance of converting well then if you were to simply buy a cold list.

4. Give Public Talks. 
By talking to a large group of people at large organizations, institutions, community events and service clubs, you can quickly build up a following of people who will subscribe to your ezine or follow you on your YouTube channel. Let’s suppose, for instance, you are a blogger who also has a Ph.D. as a neuroscientist. Giving talks on how students can study faster and more efficiently for any examination, no matter how difficult, would be a popular subject for TED talks, get invitations from high schools and community colleges, and attract podcast and radio interviews.

5. Build a Virtual Team.
As a one-person business, you may not be able to afford to hire a part-time or full-time employee, but that doesn’t mean that you have to do all the work yourself. You can hire a virtual team. Due to differences in currency valuation, you could hire technical experts from other countries at a price within your budget to help you with all sorts of projects. You can find these experts on freelance websites, which serve as a meeting place for independent contractors to find employers who need help with specific projects. These websites provide a collaboration platform for communication, sending work back and forth, and making payments through an escrow system. For instance, if you need a website or a customized piece of software, you don’t have to work with a web design or software development agency, but can find someone on one of these sites to do the work for you.

In closing, you can quickly grow your business using the power of leverage to reach the point where you can afford to hire employees, rent a commercial space, and develop your extraordinary marketing brand. All you basically need to start to earn higher revenues is to have subject matter expertise in some highly-sought after field and to magnify your efforts by collaborating with others who have the audience or technical skills that you need.

Speak Your Mind


This site uses Akismet to reduce spam. Learn how your comment data is processed.