Today Disney has announced the launch of the “Journey to Oz Balloon Tour” to support their upcoming film “Oz The Great and Powerful” that is opens in US theaters and IMAX on March 8, 2013. This beautiful hot air balloon began it’s tour this morning from the Walt Disney studios in Burbank, California.
Below are the scheduled stops for this tour:
- Feb 13 – Movie premiere at the El Capitan Theatre in Hollywood.
- Feb 17 – Disneyland Resort in Anaheim, Calif.
- Feb 20 – Daytona International Speedway in Daytona Beach, Fla.
- March 5 & 6 – Central Park in New York City
This Friday on February 15, the “Journey to Oz Balloon Tour” app will go live on the official Oz The Great and Powerful Facebook page. With this new app, fans can unlock screenings in cities near them. Fans will have the ability to vote by Tweeting with a custom hashtag for their city (e.g. #DisneyOzSeattle) or by sharing on Facebook.
I wish I had the opportunity to see this beautiful balloon, but I will settle for seeing the movie on March 8 when it comes out!