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Work @ Home Article

5 Ways to Make More Money With Your E-zine

by Alexandria K. Brown, “The E-zine Queen”

Have you been publishing an e-mail newsletter for at least six months but still aren't seeing real
results (read: revenue) from it? Don't fret — you may just need a tune up. Here are five ways to
kick your e-zine income into gear this year:

1. TOOT YOUR OWN HORN MORE

The adage goes, "If you don't blow your own horn, someone else will use it as a spittoon." If your
focus is providing your readers with useful information that enriches their lives and businesses,
bravo! That SHOULD be your focus. But now I want you to look out for yourself as well: Take at
least 25 percent of your e-zine space and make it all about YOU.

Give promos for your services, products, books, workshops, etc. List raving testimonials from clients
and customers who LOVE you. Weave your business success stories into your articles and tips. Share
something funny about your weekend that makes me feel closer to knowing you personally. (For more
self-promotion tips, see my article at http://www.ezinequeen.com/7ways.htm)

2. MAKE ME AN OFFER I CAN'T REFUSE

Let's suppose I'm one of your subscribers. Even if I realize you offer wonderful products and services,
I may need a kick in the pants to make a move. To entice me, offer me a special, l1mited-time deal.
Examples: three months' of consultation for the price of two, a 20% discount on your latest book or
newest service, or one of your usual offers with a few exciting bonuses thrown in. Make the offer
obsolete within a few days or by next week. By putting a time limit on it, I'll be more apt to act now
instead of later.

Don't overlook how powerful this tactic can be. Some of my most profitable weeks have resulted
from running a limited time, special pr0motion of this type in my e-zine.

3. PACKAGE IT AT A LOWER PRICE POINT

This is a super strategy for service professionals such as consultants and coaches. As your
subscriber, I know the way to get the BEST service from you would be to hire you one-on-one,
but perhaps I can't afford that right now. BUT consider that I may likely be interested in lower-priced
options such as group coaching, teleclasses, online seminars, or a manual/e-book.

This is exactly how I became an e-book author. When I started my first e-zine, my main business
was writing for corporate communications. After I gained a few thousand subscribers, I realized that
my readers were mostly small business owners and entrepreneurs. So I began creating products and
services geared toward them. Andnow I profit more from those each month than from my corporate
work.

4. PROMOTE A PRODUCT/SERVICE THAT COMPLEMENTS YOURS

Do your readers and clients often ask you about a certain topic that's related to — but not exactly
— what you offer? Then resell a resource that you heartily recommend and would put your
reputation behind.

For example, while my specialty is e-zines, I get many questions about creating and selling information
products online. So I continually research credible resources on this topic to share with my readers.
Many of the creators of these products offer a handsome commission on any sales I refer to them.
(I do this myself by paying out up to 25% commission on any referred sale.
http://www.ezinequeen.com/affiliate.htm)

NEVER recommend any service or product to your readers that you haven't personally tried and
wouldn't back 100 percent. Otherwise you'll blow the trust that you've worked so hard to build
up in your readership.

5. SELL AD SPACE AS IT SUITS YOU

E-zine ads won't make you wealthy, but they can make for some handy extra c^sh. (I call it my
"margarita money.") Most e-zines offer one sponsor ad at the top and several "classified" ads at
the bottom. Sponsor ads typically cost three to five times more than the classified ad, but you'll
see the ranges vary greatly.

Start by offering ad specials to your own readers. Then also list your e-zine in the many e-zine
advertising directories on the Web. These services help match advertisers with appropriate
publishers just like you. (Need help? My manual gives step-by-step instructions on how to accept
and profit from ads in your e-zine.)

Remember that you have every right to be selective about the type of ads you accept. While
your readers know these ads don't represent YOUR business, their quality will indirectly influence
their perception of you.

REMEMBER THE *SILENT* BENEFITS OF YOUR E-ZINE

Keep in mind that even if you aren't getting direct business from your e-zine at this time, it's still
delivering many benefits that may be less obvious. Your e-zine is helping to establish you as an
expert in your field. It's giving you massive online exposure. You're gaining further credibility with
your current clients and customers. And it's forcing you to package your knowledge into concise
articles on a regular basis, which you can recycle for many other marketing uses.

(c) 2000-2003 Alexandria K. Brown. All rights reserved.

ABOUT THE AUTHOR

Alexandria K. Brown, “The E-zine Queen,” is author of the award-winning manual, “Boost Business
With Your Own E-zine.” To learn more about her book and sign up for more FREE tips like these,
visit her site at http://www.ezinequeen.com.

NOTE: You’re welcome to “reprint” this article online as long as it remains complete and unaltered
(including the “about the author” info at the end), and you send a copy of your reprint to
alexandria@ezinequeen.com.

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