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Work @ Home Article

Successfully Adding A Service To Your Business

There will come a time in your business where you feel ready to add another service offering. To
make this successful, there are ten tips to consider before moving ahead.

1) Revisit your business plan. If you don't have one, write one for your business as it currently exists
(even a one-page, brief summary will work fine). Compare how your business plan will be the same or
different with the addition of this new service.

2) Will this new offering build adequately on what you already have in place? This refers not only to
your resources, but also to your own skills and those of your staff. Does this new offering extend further
what you've already been doing? Or is it a detour into a new area?

3) Is the addition going to be cost effective? For example, if you're building on what you already have
in place, you're probably going deeper into your current market rather than trying to start a whole new
business from scratch. Generally speaking, it's almost always going to be more cost effective to add a
related service line than it is to start a new one.

4) Have your customers asked you about this or expressed a need for something new? If you regularly
consult with your customers you will know what they need and want. If they continually ask you whether
you provide a particular service, use this information to guide what you next add to your business. Your
bottom line will thank you.

5) If you are a solo professional, how will the new service improve what you're doing now? Will it provide
you additional income or additional freedom? Is it an area that is more interesting to you? Just be sure that
adding the service is likely to provide you with definable personal benefits otherwise, you might stretch
yourself too thin.

6) How will your customers benefit from this new service? If you don't have a built in market for what you're
offering be sure to think about what this new service will do for your existing customers. Will it allow you to
serve more people? Fewer people? Will it cost less? Are the results going to be better?

7) Ask yourself: Why this and why now? What is driving your decision? Is this the right time to implement
this new plan? Timing, sometimes, is the main difference between success and failure.

8) Give adequate notice. Be sure to give your customers adequate notice of these changes if this addition
is going to impact your existing customers (as in you might be less available for a while or your prices might
increase). Customers are very resilient when they know what's going on and why.

9) Communicate your enthusiasm. If you are excited about a new offering be sure to share this with everyone
you know. Once you've decided to go ahead get as much help and support as you can. As the business owner,
you have a lot of influence on your customer's view and response to this change.

10) Set some goals and revenue projections for the new offering. Create a marketing plan and decide how you
will reach your targets. Measure your results. This will assist you in gauging if you're on the right track.

Most of all, have fun with this process. One of the best parts of owning your own business is that you can make
adjustments which make your business better for your customers and yourself.

© 2004, Dr. Rachna D. Jain. All rights in all media reserved.

-------------------------------------------------------------
Dr. Rachna D. Jain is a sales and marketing consultant to small business owners/solo entrepreneurs who want to
make more money and have more fun in their businesses. Check out her daily insights at:
http://www.salesandmarketingcoach.com/blog

Mom's Home Business Opportunity of the Week

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Featured Work @ Home Website - Websites about Working @ Home

My Pink Fuzzy Slippers!

I can work in my pink fuzzy slippers because I work at home. How about you? If you must work
there's no place like home. Would you like to be able to work at home too?
http://barbara12.themomteam.com

Hot Spots to Advertise on

An Interview with a WAHM

Interview With:

Mom's Name	Sue Seward
Mom's Business	FitFourSuccess Marketing
Website	http://www.ecommercehomebiz2.com

Q. Mom, what is your business? Tell us a little bit about it.
A. I've been making money from home online since 1996.
I teach people how to market on the Internet. We're also
experienced Network Marketers and consult with people
on how to select the right network marketing company.
I represent two different companies. One is in the
health/wellness industry and the other is soy
candles.

Q. How long has this business been around?
A. I've been in business online since 1996. Xango (which is a
liquid health supplement) has been in business 21 months. They
did 40 million their first year in business. Scent-Sations MiaBella
Soy Candles has been in business for 3 years. My main business
focus though has been centered around the health/wellness
industry and Internet Marketing training.

Q. Are you happy with your business or is there something different you
would like to do or add to your business?
A. Yes I'm very happy with my work at home online business.
Xango is the most simple health product and business model
I've found in my many years in Network Marketing. When we
choose a company we choose it for many reasons not just ONE
and not just because of what we're looking for. We look at a
business with a business persons mindset. Xango met all of our
criteria. Scent-Sations is secondary income. I do not sell the candles
but I have over 135 people in my sales force that do fundraisers,
party plan, craft shows, booths and retailing! I sent the Scents-Sations
opportunity out to my newsletter list last October 2003 and sponsored
five leaders and it's duplicated. My volume is now five figures a month
and I've created a nice residual monthly income that is increasing every month!

Q. How do you feel your business can benefit others?
A. This business can benefit others by allowing them to be
home with their kids, develop an extra income, part time or
full time, people that have a driving passion and determination
to not put their kids in daycare! Xango also delivers a lot of
health benefits for all people, women, men, children young and
old and not just a nitche group. We help people to choose the
right company for ALL the right reasons. We also offer people a
f r ee eBook called 'How To Select A Network Marketing Company'
by Daren Falter who I've known and worked with for over eight
years. Daren does training for Robert Allen and Mark Victor Hansen.
This is his 5th edition of the book. We're offering it f r ee for
a limited time before it goes to press. I also publish two online
marketing newsletters that teach people how to market online.

Q. Do you feel like your business is a success in your eyes. Is this the
business that truly makes you happy?
A. Yes I'm very happy because I haven't had to work for anyone
else or put my kids in daycare. I've been able to create an income
from home and leverage myself through building sales forces that
create residual income. With over 40 million in sales their first year
in business, our company Xango, is the fastest growing company in
the history of Network Marketing.


Q. What advice can you give to other moms that want to work from home?
A. When choosing a company to represent or a business model,
make sure you do it with a business mindset! This is so important!
So many people choose a company or business model based on
their needs and don't take into consideraton the needs of the
masses. Also choose a company that you can market to the
masses and not just one nitche market. Make sure you get in
touch with people who have the experience to help you choose
the right business model. I cannot stress this enough! I've
seen so many moms I meet online that get into scams or the
wrong company because they didn't seek the counsel of
experienced marketers. Consider all the criteria and when you
find ALL of these in place at the same time (the right company,
management/upline team, product, compensation plan AND
most importantly TIMING!) you've got yourself a dynamite
business opportunity!

Want to be interviewed? If you are interested please email answers to the following questions below to
stefani@mommyenterprises.com and put MMN Interview in the subject line. Make sure you include your name,
business, email, and url if applicable. Not all submissions will be published.

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